Blog
Insights on agency profitability, operations, and growth.
Driving Agency Profitability Through Smarter Contracting, with Tiffany Kemp –Ep.181
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with contract expert Tiffany Kemp from Devant to talk about why contracts shouldn’t just be seen as boring legal documents or deal-killers. Tiffany breaks down how contracts can actually be powerful tools for creating clarity and setting up great client relationships—if […]
Pricing & Scoping for Agencies – Ep. 180
About this Episode Pricing services effectively can be overwhelming for agency owners, but a simple, universal formula can demystify the process. In this solo episode of the Agency Profit Podcast, Marcel Petitpas—CEO of Parakeeto and a leading expert on agency operations—dives into a powerful framework for pricing and scoping work profitably. Drawing from his talk […]
Profit First for Agencies, with Mike Michalowicz — Ep. 179
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Mike Michalowicz, author of Profit First, to talk about how entrepreneurs can stop chasing growth and start building businesses that actually pay them. Mike shares why putting profit first—literally setting aside your profit before paying expenses—is a game-changer for business […]
The Three Immutable Laws of Profitability — Ep.178
About this Episode In this value-packed episode of the Agency Profit Podcast, host Marcel, expands on his talk from the All-In Agency Summit to unpack a critical distinction: the difference between agency indigestion and starvation—two similar-looking profit problems with very different root causes. Marcel introduces a clear, actionable framework built around three core operational levers: […]
How to Appeal to More Clients Without Diluting your Niche, with John Meyer –Ep.177
About this Episode In this episode of the Agency Profit Podcast, Marcel chats with John Meyer, a seasoned agency owner and now business coach at Leadmore. John shares his experience building and selling the successful agency Lemonly, emphasizing how focusing on a specific service like infographics helped them land big-name clients. He introduces his “product […]
How to Downsize Your Agency, with Carson Pierce — Ep.176
About this Episode In this episode, Marcel and Carson dive into the uncomfortable but necessary topic on every agency owner’s mind right now—how to navigate uncertainty when your pipeline is shaky, cash feels tight, and decisions get harder by the day. They share real talk from their own experience trimming $7K in monthly expenses, the […]
Financial Planning for Agency Owners, with Jason Peck — Ep. 175
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Jason Peck, a Certified Financial Planner at EverWise Wealth Management, to dig into the nitty-gritty of personal finance for agency owners. Jason shares his unique journey from marketing and tech into financial planning, and what makes managing money different when […]
Building a Model for Your Agency, with Carson Pierce – Ep.174
About this Episode Running an agency is tough—especially when you start as a subject-matter expert and suddenly find yourself as a business owner with no formal training in operations or finance. In this episode of the Agency Profit Podcast, Marcel welcomes back our Head Consultant Carson Pierce to break down a simple yet powerful framework […]
Prove Your Value & Increase Retention, with Mari-Liis Vaher–Ep.173
About this Episode In this episode of the Agency Profit Podcast, we sit down with Mari-Liis Vaher, a seasoned marketing strategist and author of the upcoming book The Greatest Marketer in the World. With years of experience in marketing and entrepreneurship—including building and successfully exiting a seven-figure agency—Mari-Liis shares her powerful five-step framework for proving […]
Understanding Your Agency Model, with Carson Pierce –Ep.172
About this Episode In this episode of the Agency Profit Podcast, Marcel and Carson dive into the major shift happening in agency structures—moving from in-house teams to a more flexible, contractor-heavy model. They break down why more agencies are leaning on freelancers, offshore teams, and white-label partners to protect their margins, adapt to economic pressures, […]
Balancing Creativity and Profitability, with Tim Thompson –Ep.171
About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with Tim Thompson, Owner and Chief Revolution Thinker at RevThink, to break down the financial frameworks that help creative agency owners take control of their cash flow and profitability. Marcel and Tim first connected at the MYOB conference, where they bonded […]
The Process Behind Profit Management, with Kristen Kelly — Ep. 170
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back operations expert Kristen Kelly for a deep dive into the often-overlooked key to agency profitability—process. While most agencies focus on data and frameworks, Kristen explains why a strong, adaptable process is essential for maintaining clean data, managing inevitable changes, and ensuring […]
