Blog
Insights on agency profitability, operations, and growth.
Unveiling The Future of Time Tracking, with Ilia Markov – Episode 120
Ilia Markov of Toggle joins Marcel to discuss a concept this team refers to as 'The thermometer of time-tracking use cases'
Making the 4-Day Work Week Feasible – and Profitable as a Professional Services Firm – Episode 119
Can you afford to have a 4-day work week for your agency? In this episode Marcel showcases the mathematical merits of about a four-day workweek.
How The Ad Girls Doubled Profitability with a Results-Only Compensation Model, with Courtney Tarrant – Episode 118
Courtney Tarrant joins Marcel to divulge how The Ad Girls doubled profitability with a results-only compensation model.
Understanding and Optimizing Your Agency Rate Card: A Comprehensive Guide for Digital Service Providers
In this blog post, we will explore the significance of rate cards and their role in establishing clear and structured billing arrangements. While the popularity of time and materials billing may be decreasing, rate cards continue to hold relevance in different situations. We’ll delve into the components and types of rate cards, offering valuable insights […]
Measuring and Improving your Agency’s Profitability – The 2023 Guide
Introduction Isn’t it funny how some of the most simple questions in agency operations – like “did we make money on this project?” are some of the hardest ones to answer? If you’re leading an agency or are on the leadership team, you know how much you could benefit from clear, consistent data at your […]
Selling Client Education and Credentialling, with Darian Kovacs – Episode 117
Darian Kovacs of Jelly Marketing discusses selling client education, plus recruiting diverse staff with diverse voices and perspectives.
How Focusing on Your Niche can Transform Your Agency, with Paul Bellows – Episode 116
President and co-founder of Yellow Pencil, Paul Bellows chats to Marcel about building a niche agency and how transformative it can be.
How to optimize agency performance through strategic variable compensation models
I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to create this blog post. While his question was […]
Best Practices for Resource Allocation in Agency Projects
Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets & people, to different projects or tasks. It’s about making smart decisions to use resources effectively and […]
Leveraging Rest to Amplify Agency Profitability, with Alyson Caffrey – Episode 115
Founder of Operations Agency, Ashley Carroll, joins us this week to discuss how leveraging rest and recruiting staff is key to profitability.
A Comprehensive Guide to Staffing Your Agency
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
Strategies for Profitability and Client Satisfaction, with Ashley Carroll – Episode 114
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
