Blog
Insights on agency profitability, operations, and growth.
How Focusing on Your Niche can Transform Your Agency, with Paul Bellows – Episode 116
President and co-founder of Yellow Pencil, Paul Bellows chats to Marcel about building a niche agency and how transformative it can be.
How to optimize agency performance through strategic variable compensation models
I got an email recently from a reader asking for my opinion on structuring variable compensation for his team. I wanted to take the ideas that I shared with him in my response and package them up into something others could benefit from, so I decided to create this blog post. While his question was […]
Best Practices for Resource Allocation in Agency Projects
Welcome to an overview of Resource Allocation – a 101 class of dos and don’ts, for those just getting started. What is Resource Allocation? Resource allocation in an agency is the process of distributing available resources, mainly budgets & people, to different projects or tasks. It’s about making smart decisions to use resources effectively and […]
Leveraging Rest to Amplify Agency Profitability, with Alyson Caffrey – Episode 115
Founder of Operations Agency, Ashley Carroll, joins us this week to discuss how leveraging rest and recruiting staff is key to profitability.
A Comprehensive Guide to Staffing Your Agency
How to build an agency staffing plan: analyzing past projects, forecasting capacity, and closing the gap between an overloaded delivery team and finance.
Strategies for Profitability and Client Satisfaction, with Ashley Carroll – Episode 114
Ashley Carroll discusses how holistic people-first experiences, combined with the quantifiable aspect of strategy, will increase cash flow.
Boosting Accuracy and Compliance: Solving Time Tracking Woes in Agencies
The time-tracking problems that affect nearly every agency — missing data, inaccurate data and poor timesheet compliance — and what to do about each.
How to Improve Your Inbound Strategy, with Nigel Thomas – Episode 113
Alpha Inbound's Nigel Thomas charts how to improve your inbound strategy, alongside the realities of being at such a big growth stage.
From Inefficiencies to Excellence: The Power of Process Improvement
What process improvement is, why it matters for operational efficiency, and the approaches you can use to put it to work in your agency.
Utilization Rate Calculator
You’ve found your way to this blog post, but this isn’t the first time you’ve googled how to calculate your team’s utilization rate. And you wouldn’t be here if it was crystal clear for you already, would you? Below you’ll find the embedded calculator that keeps the utilization formula simple. It’s a way for you […]
Leveraging Processes for Profit, with Dean Soto – Episode 112
This week, Marcel chats with Dean Soto, about how to improve profits by leveraging your processes, thus growing and scaling your business
Unlocking Your Team’s Potential: The Ultimate Guide to Workload Management
In this article, we'll teach you how to become a workload management wizard. We'll be exploring essential strategies like prioritization techniques, time management hacks, delegation and outsourcing tips, and the best workload management software and tools. Plus, we'll show you how to create a killer workload management plan and how to stick to it like glue.