Blog
Insights on agency profitability, operations, and growth.
How Account Managers are The Key to Growing Client Relationships, with Jennifer Plant – Episode 107
Jennifer Plant joins Marcel to define the role of an agency account manager when growing an existing client business.
How to Make More Money by Optimizing your Website, with Ryan Thrash – Episode 106
Co-founder/CEO of MODX, Ryan Thrash, outlines what makes a good website – which, ultimately, is what’s best for your customers.
3 Metrics Behind a Sound Marketing Agency Financial Model
Get a deeper understanding of the financial health of your agency with these 3 key marketing agency financial model metrics.
Buying Back Your Time, with Dan Martell – Episode 105
Founder and author Dan Martell joins Marcel to discuss something all agency owners should be focussed on – how to buy back your time
How to Optimize your Agency’s Business Model for More Profits, with Paul Higgins – Episode 104
This week, Paul Higgins joins Marcel to discuss best business operations and how to optimize your agency's business model for more profits.
How To Utilize Content Marketing to Maximize Your Lead Conversion for Agencies?
Looking to maximize lead generation? Let’s help you find the right content marketing tactics for it. Around 72% of digital marketing experts rely on content marketing to educate their target audiences. However, using content marketing to generate leads doesn’t come easy—it requires a proper strategy. But content marketing comes in many shapes and sizes. So, […]
The Value of Operations in Scaling your Agency, with Jhana Li – Episode 103
This week, Jhana Li joins Marcel to discuss all things agency operations and its intrinsic value in terms of scaling your agency.
How to Create More Profitable and Less Risky Client Relationships, with Sharon Toerek – Episode 102
This week, Sharon Toerek joins Marcel to discuss how to create more profitable and less risky relationships via client contract negotiations.
Maximizing Project Profit Margin: A Guide to Increasing Returns
In this guide you'll learn the key strategies required for calculating and maximizing your agency's project profit margin.
How Transparency Improves Your Agency’s Holistic Wellbeing
Lately, there’s a huge focus on creating a strong, positive customer experience. After all, the customer is king. But in the digital world, where reviewing a business takes a few clicks, people are becoming savvier about the overall experience they enjoy. Now more than ever, there’s a desire to engage with businesses that understand customers […]
Employee Financial Wellness: Reasons Why You Should Care About It
Image (Source) Do you have productive employees, and if yes, are they satisfied with their jobs? – This is the most common question every business owner will think about, including you! Nowadays, organizations believe that empowering people empowers profits, so they give as much importance to their employees as they give to their customers. Therefore, […]
The Key to Breaking Through the $1M Sales Barrier, with Brad Farris – Episode 101
This week, Brad Farris of Anchor Advisor discusses the key behind breaking through the $1M Sales barrier in an agency
